Creative Director with over 13 years of multidisciplinary experience, specialising in the strategic development of brand concepts and executions across print and digital platforms. Adept at navigating both global agencies and boutique environments, with a diverse portfolio that includes work for major corporations, independent entrepreneurs, and start-ups.

Software & Skills: InDesign, Illustrator, Photoshop, Lightroom, XD, Figma, Sketch, Keynote, Google slides, leading teams, client workshops, and stakeholder presentations.

Education: BA (Hons) Graphic Design, Kingston University London (2012).
Please send an email with a description of your project to info@macvicar.co or call +44 (0)798 355 9935 to discuss.

Matinée Studio
Creative Director leading projects in the music, fashion, and hospitality sectors, delivering clear solutions tailored to each industry.

Koto
Provided design support for multiple high-profile Microsoft projects, contributing to a cohesive and impactful visual language.

Apple
During a seven-month tenure with the International Podcasts Team, I played a key role in global campaigns and supported UI/UX enhancements to elevate user experience.

DesignStudio
Collaborated in the design process to craft distinctive brand identities for both a major rugby and a football tournament.

NOT Wieden+Kennedy
Provided design support for a new range of Heinz FMCG products, including overall art direction and pack designs.

Warner Music Group
Led the design of a new Warner Music Group sub-brand, overseeing the entire branding process, including the creation and launch of a custom website.

Hill+Knowlton Strategies
Designed a GSK sub-brand in the healthcare sector and developed Ikea’s internal staff website, prototyping both in Adobe XD for client presentations.

Landor
Served as the lead designer in creating a new visual identity and client toolkit for Barclays’ sub-brand, Eagle Labs.

HUGE
Worked closely with the Creative Director to develop brand identity and guidelines for Value Retail’s global outlet shopping villages, and contributed to pitch work for Oxfam.

Havas
Contributed to various out-of-home advertising projects for Virgin Media, Coors, and Reece’s. Recently developed brand guidelines for T-levels, a government-led education initiative offering alternatives to A levels and apprenticeships.

Eight Inc
Over a nine-month period, worked on multiple digital design platforms and environmental graphic communications for clients such as Jaguar Land Rover, Barclays, Akbank, and Airtel.

Lemon Yellow
Served as Senior Designer during a six-month contract at a Miami-based agency, leading branding projects in the hospitality and lifestyle sectors, and spearheading product design for jagmodels.com.